Eco Trace Project

Effortlessly understand your carbon footprint

Demystifying Carbon Footprint

According to the World Health Organisation, "a carbon footprint is a measure of the impact your activities have on the amount of carbon dioxide (CO2) produced through the burning of fossil fuels." In short, it's the amount of CO2 and other greenhouse gasses released in to the atmosphere you as a consumer are responsible for. It is measured in kilograms of Carbon Dioxide equivalent (kg CO2e).

Unfortunately, pretty much all of our actions these days contribute towards our carbon footprint: we buy food, we travel to work and we heat our homes. When living a busy life it is hard to picture the implications these actions have on the planet, and is made even harder due to the fact that the information isn't readily available in a format that is easy for people to understand. We started Etrify because of these frustrations, and have spent a lot of time trying to simplify the problem.

The App

The Eco Trace Project is our first app currently in development, and gives you the chance to effortlessly track your carbon footprint. It's a carbon calculator and tracker which will inform you on the carbon footprint of various aspects of your life.

The tracker is categorised into “Home” (energy usage), “Lifestyle” (grocery shopping, clothing, electronics etc.), and “Travel” (cars, public transport and flights), and is intended to be fully automated. You will be able to see what your footprint is and what that means with minimal input.

The Eco Trace Project has now been released in beta mode, and can be found at

What's Next

From here, we will start building out the wider platform. We plan to gradually add features we think you will find the most valuable, organically growing the platform over time.

If you would like to suggest a feature or provide feedback, you can do so here.

Here's what's next for development of the Etrify App:

  • Create summaries/cheat sheets to better explain what your carbon footprint means

  • Source lifestyle data & include section in Eco Trace Project

  • Log in functionality to log your footprints to your profile

Join our community and get early access to the app.

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